Tsim Sha Tsui is all about shopping and leisure activities, and as such is one of the liveliest neighbourhoods in Hong Kong. You would be hard pressed to find anywhere else in the world so jam-packed with shops. Nathan Road, with its giant neon signs and its restaurants and shops, runs across it from north to south. But it is also home to a cluster of the most prestigious museums, where there is something for everyone. You can also enjoy a moment of respite as you stroll along the seafront promenade.