A 100% owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital products and services to support the mobility of road users in Europe. Building on a century of Michelin expertise in the field of travel, this activity, launched in 2001, addresses both business and the general public. It offers a comprehensive range of services (hotel booking, restaurants, traffic information, tourism, etc), accessible through multiple media: Internet, mobile phones including iPhones, navigation systems, etc. In 2010, a new travel channel entirely dedicated to made to measure travel preparation and based on the contents of the Michelin Green Guide was added to enrich the travel assistance website www.ViaMichelin.com

 

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